Description: An exploration into the global spread of Pilsner beer, analysing new technological and scientific innovations, business strategies and the changing tastes of metropolitan and colonial consumers.
Brief description: Malcolm F. Purinton is a visiting lecturer at Northeastern University, USA.
Review Quotes:
"In future studies, scholars should explore the many roles of pilsner in the social life of places where it became the local beer." --Historia Agraria
"This is a well researched book which makes excellent use of primary source, especially brewing journals of the period ... [A]n extremely readable and thought-provoking attempt to explain the rise and continued success of pilsner." --Brewery History "Purinton brings together valuable threads of analysis in the history of the brewing industry-science, technology, and business and managerial practice-and also offers a global framework that begins to reveal the simultaneous and multidirectional dynamics of industrial beer production and mass consumption." --H-Net Reviews "Globalization in a Glass is a well-written and timely book in a literature still largely dominated by nonacademic books." --Technology and Culture