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Effective Risk Communication: A Message-Centered Approach (2009)

Contributor(s): Sellnow, Timothy L (Author), Ulmer, Robert R (Author), Seeger, Matthew W (Author), Littlefield, Robert (Author)

ISBN: 9780387797267

Publisher: Springer

Hardcover
$54.99
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Pub Date: October 20, 2008

Dewey: 363.192014

Lexile Code: 0000

Features: Bibliography, Illustrated, Index, Table of Contents

Target Age Group: NA to NA

Physical Info: 0.70" H x 9.40" L x 6.30" W ( 1.00 lbs) 185 pages

Series: Food Microbiology and Food Safety

Descriptions, Reviews, etc.

Description:

Written for those charged with delivering risk messages to the public, this book constructs a communication-based approach to the subject. It establishes a message-centered focus and uses a best-practice approach as a grounded theory for process improvement.

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