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International marketing and trade of quality food products

Contributor(s): Castellini, Alessandra (Editor), Pignatti, Erika (Editor), Spadoni, Roberta (Editor), Canavari, Maurizio (Editor), Cantore, Nicola (Editor)

ISBN: 9789086860890

Publisher: Brill Wageningen Academic

Hardcover
$193.00
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Pub Date: March 10, 2009

Dewey: 382.41

Lexile Code: 0000

Target Age Group: NA to NA

Physical Info: 0.81" H x 9.45" L x 6.69" W ( 1.63 lbs) 348 pages

Descriptions, Reviews, etc.

Description: Due to increased purchasing power of certain consumer segments all over the world and the related growing demand for food specialties for differentiated goods in the international markets, agri-food trade and marketing is no longer focused on commodities only. Key concepts of 'Marketing', 'International Trade' and 'Quality' are taking the forefr...

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