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How Bad Do You Want It?: Mastering the Psychology of Mind Over Muscle

Contributor(s): Fitzgerald, Matt (Author)

ISBN: 9781937715410

Publisher: VeloPress

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Pub Date: October 15, 2015

Dewey: 796.019

Lexile Code: 0000

Features: Bibliography, Index, Price on Product

Target Age Group: NA to NA

Physical Info: 0.80" H x 8.90" L x 5.90" W ( 1.05 lbs) 296 pages

Descriptions, Reviews, etc.

Description: "Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete's transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness."--

Brief description: Matt Fitzgerald is a certified sports nutritionist and the author of numerous books on running, triathlon, nutrition, and weight loss. His most recent books are Racing Weight Cookbook, Racing Weight Quick Start Guide, RUN: The Mind-Body Method of Running by Feel, Racing Weight, Brain Training for Runners, and The Runner's Diary. Matt is a regular contributor to Men's Fitness, Men's Health, Outside, Runner's World, Bicycling, Running Times, Women's Running, and other sports and fitness publications. Fitzgerald is a featured coach on TrainingPeaks, Pear Sports, and Active.com. He is a certified sports nutritionist (CISSN) licensed by the International Society of Sports Nutrition. He lives and trains near San Francisco, California.

Review Quotes: "To be a great athlete, you need more than natural ability; you need mental strength to keep going when your body wants to quit. In his new book, writer Matt Fitzgerald dives into the research behind these coping skills and highlights the top athletes who use them. Anyone, whether pro or everyday exercisers, can use these tactics to push further."--Men's Journal

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