Pub Date: January 2, 2014
Dewey: 352.74821609
LCCN: 2012024544
Lexile Code: 0000
Features: Bibliography, Index, Table of Contents
Target Age Group: NA to NA
Physical Info: 0.39" H x 8.99" L x 6.11" W ( 0.50 lbs) 152 pages
BISAC Categories:
Political Science | Public Affairs and Administration | Public Policy | General | American Government | Local | Business and Economics | Marketing
Description: Examines how US cities have adopted the tactics of public relations and marketing firms to "brand" themselves.
Brief description: Staci M. Zavattaro is Assistant Professor of Public Administration at Mississippi State University.
Review Quotes:
"This book is worthy of attention by students of public administration and the media." - CHOICE