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Place Brand Formation and Local Identities

Contributor(s): Zavattaro, Staci M (Author)

ISBN: 9780367785543

Publisher: Routledge

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Pub Date: March 31, 2021

Dewey: 307.3362

Lexile Code: 0000

Target Age Group: NA to NA

Physical Info: 0.21" H x 9.21" L x 6.14" W ( 0.33 lbs) 92 pages

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Description:

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods.

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