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Neuroscience of Multimodal Persuasive Messages: Persuading the Brain

Contributor(s): Remley, Dirk (Author)

ISBN: 9781138635814

Publisher: Routledge

Hardcover
$235.00
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Pub Date: March 2, 2017

Dewey: 153.852

LCCN: 2017001429

Lexile Code: 0000

Features: Bibliography, Illustrated, Index

Target Age Group: NA to NA

Physical Info: 0.44" H x 9.00" L x 6.00" W ( 0.88 lbs) 172 pages

Series: Routledge Studies in Technical Communication, Rhetoric, and

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Description:

In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.

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