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Neuroscience of Multimodal Persuasive Messages: Persuading the Brain

Contributor(s): Remley, Dirk (Author)

ISBN: 9780367888343

Publisher: Routledge

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Pub Date: December 10, 2019

Lexile Code: 0000

Target Age Group: NA to NA

Physical Info: 0.60" H x 8.90" L x 6.00" W ( 0.65 lbs) 172 pages

Series: Routledge Studies in Technical Communication, Rhetoric, and

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Description:

In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.

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