Description:
This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.
Pub Date: November 5, 2018
Dewey: 659.20285467
LCCN: 2018030478
Lexile Code: 0000
Features: Bibliography, Index
Target Age Group: NA to NA
Physical Info: 0.50" H x 9.40" L x 6.30" W ( 0.75 lbs) 140 pages
BISAC Categories:
Business and Economics | Public Relations | Language Arts and Disciplines | Communication Studies | Organizational Behavior | Industries | Media and Communications
Series: Routledge New Directions in PR & Communication Research
Description:
This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.