Description: Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors.
Review Quotes: "It's a very strong textbook. I think it will be a great teaching tool and a valuable resource for all practitioners." Blair Peberdy, APR, FCPRS--Blair Peberdy
"Quite an achievement and much needed. It should be widely used in Canadian universities and colleges." Ira Basen, CBC Spin Cycles--Ira Basen
"If you're looking to change careers or just to know more about PR, this is the book for you. A great introduction, it outlines the practice in Canada concisely with great cases and examples. Definitely one for any PR student's bookshelf."--Nicolette Papastefanou, Faculty Lecturer & Program Coordinator: Public Relations and Marketing