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Active Consumer: Novelty and Surprise in Consumer Choice

Contributor(s): Bianchi, Marina (Editor)

ISBN: 9781138007147

Publisher: Routledge

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Pub Date: April 8, 2014

Dewey: 658.8342

Lexile Code: 0000

Target Age Group: NA to NA

Physical Info: 0.59" H x 9.21" L x 6.14" W ( 0.87 lbs) 288 pages

Series: Routledge Frontiers of Political Economy

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Description: This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

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