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Active Consumer: Novelty and Surprise in Consumer Choice

Contributor(s): Bianchi, Marina (Editor)

ISBN: 9780415171908

Publisher: Routledge

Hardcover
$249.99
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Pub Date: June 18, 1998

Dewey: 658.8342

LCCN: 97032108

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 0.69" H x 9.21" L x 6.14" W ( 1.25 lbs) 278 pages

Series: Routledge Frontiers of Political Economy

Descriptions, Reviews, etc.

Description: This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

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