Pub Date: September 30, 2021
Dewey: 659.26332109
Lexile Code: 0000
Features: Illustrated
Target Age Group: NA to NA
Physical Info: 0.17" H x 8.50" L x 5.50" W ( 0.23 lbs) 80 pages
BISAC Categories:
Business and Economics | Public Relations | Corporate and Business History | General | Political Science | International Relations | Diplomacy
Series: Global PR Insights
Description:
This is a study of the Royal Bank of Canada's Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.