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Alphabet: The Becoming of Google

Contributor(s): Lee, Micky (Author)

ISBN: 9781032092591

Publisher: Routledge

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Pub Date: June 30, 2021

Dewey: 338.76102504

Lexile Code: 0000

Features: Illustrated

Target Age Group: NA to NA

Physical Info: 0.27" H x 8.50" L x 5.50" W ( 0.34 lbs) 124 pages

Series: Global Media Giants

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Description:

Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player.

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