Description:
This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. In addition to introducing today's convergent world of global media, the book gives readers a greater understanding of their own roles within the media industries.
Review Quotes:
"With its examples from the digital media giants, and case studies from around the world, Lee and Jin have successfully updated the media business textbook for a global, digital age. This book sets the benchmark for the next generation of media economics and management studies." -Terry Flew, Queensland University of Technology
"This clearly-written and thoroughly engaging book offers a comprehensive guide to the complex world of global media industries. Revealing the often-hidden histories, theories, economics, politics, cultures, technologies and labor relations behind increasingly international and digital communication systems, Lee and Jin have crafted a vital resource for the classroom that media students and teachers alike will find enlightening and enjoyable to read." -Victor Pickard, Annenberg School of Communication, University of Pennsylvania