Description: There are two customers to every sale. Are you effectively reaching both?
Brief description:
William (Skip) Miller learned the hard way that being unprepared for cold-calling is a surefire way to lose your job when he started his career in sales, quitting after only one day on his first job. He learned from his mistakes and is now President of M3 Learning, a ProActive Sales Management and Sales Training Company and is the sales training leader in Silicon Valley. Skip has provided training to tens of thousands of sales people and hundreds of companies in over 35 countries. This is his seventh book.
Review Quotes: "You need this book!...it's filled with great ideas, tactical tools, and concepts." --Your Sales Management Guru