Description: McQuail′s Reader in Mass Communication Theory provides an invaluable resource of key statements from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions. Designed as a companion to Mass Communication Theory, it can also function independently.
Brief description:
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
Review Quotes: This is a very good book. Unfortunately the chapters are not in the centre of the course, i.e. do not focus as much as expected on psychological aspects of the processing of mass communication--Mr Jürgen Maier "drupal" (9/21/2011 12:00:00 AM)