Description: A new edition of the seminal textbook in media and mass communication. Denis McQuail′s classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today′s media students.
Brief description:
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
Review Quotes: This informative, important and readable volume should populate the shelves of those wanting to understand more fully how the media and mass communication operate today. Continuing where McQuail's legendary volumes on mass communication theory ended, Deuze pays him tribute while offering another chance to engage with its debates in real time.--Professor Barbie Zelizer (3/2/2020 12:00:00 AM)