Description: The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling--the flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.
Brief description: Dal Yong Jin is Distinguished SFU Professor at the School of Communications at Simon Fraser University.
Review Quotes: Provides a much-needed account of an emergent and increasingly impactful form and industry that has yet to be sufficiently discussed. Researchers of South Korean media, history, and culture, in addition to new media scholars and comic book studies researchers more broadly, will find the book of interest. At the same time, the book's accessibility ensures that it can reach the full range of potential readers who are invested or even curious about the topic, from undergraduate students to researchers to members of the general public.--Se Young Kim "Pacific Affairs" (6/1/2024 12:00:00 AM)