Description: Exploring the platformization of the Korean Wave and its connection to cultural industries
Review Quotes:
"This book deepens our understanding of the Korean Wave within its rich sociocultural and political contexts and advances an analytical approach to Hallyu in the digital platformization era. It functions as both an empirical and conceptual resource, offering a comprehensive account of the Korean media landscape through the integration of historical analysis and detailed examinations of cultural forms."
--Miri Moon, International Journal of Communication