Description:
Political Communication Online places impacts from the Internet in their social and media context, covers various disciplinary backgrounds and how they can contribute to a common understanding of the evolving online media landscape, and proposes a novel methodological tool for the analysis of political communication online. Seizov takes four distinct genres of online political communication - news, election campaigns, NGOs, and social movements - and presents the analyses of convenience samples from each of them in detail.
Review Quotes:
"This exploratory work proposes a multi-modal method - a fusion of prior approaches informed by linguistics, visual communication, and other disciplines -- for descriptive online content analysis. Simultaneously capturing visual and textual elements (and the relationships between them) is a promising development."
--Patrick Meirick, University of Oklahoma
"Provides an interesting and comprehensive exploration of political communication as it evolves in concert with advances in communication technologies. This is an excellent volume for scholars interested in keeping apace of the current state and possible future of global political communication."
--Brian Houston, University of Missouri