Description: Multimodality is one of the most influential semiotic theories for analyzing media artefacts, and it enjoys growing global popularity. However, its conceptual anchoring as well as its empirical applications often remain disparate. This book explores
Brief description: Janina Wildfeuer, John A. Bateman & Chiao-I Tseng, Univ. Bremen; Jana Pflaeging, Univ. Salzburg; Ognyan Seizov, SRH Hochschule Berlin.