Description:
This edited volume brings together two largely separate fields - organization studies and multimodal social semiotics - to develop an integrated research agenda for the novel interdisciplinary field of 'organizational semiotics'.
Review Quotes:
"This new volume is a unique resource for anyone keen to apply their social semiotic expertise to life in organizations and institutions, as it is for those wanting to broaden their analysis and theorization of formal organization to cover the symbolic and interactive dimensions of its practices and communication. The book's hybrid approach is expertly exemplified in each of its individual chapters offering well-researched and supremely evidenced insights."
(Professor Rick Iedema, Director of the Centre for Team-Based Practice & Learning in Health Care, King's College London)
"Recently, we have seen a growing interest in organizational communication and processes beyond words. But how, exactly, should we go about studying such multimodal dynamics? This book offers a deep conceptualization of and rich empirical inquiries into organizational semiotics - the multimodal, social, and contextual meaning-making practices that constitute organizing and organizations. By bringing together social semiotics and organization studies, the book offers ways to capture, interpret, and theorize semiotic artifacts and practices in and around organizations."
(Professor Tammar B. Zilber, Hebrew University of Jerusalem Business School; Editor-in-Chief, Organization Studies)