Description: What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada--a business historian who worked at IBM for many years--pinpoints the crucial role of corporate culture.
Review Quotes: This splendid scholarship--rooted in Cortada's four decades at IBM and his astute analysis as a historian--offers insights on how everything from market abundances, training, and social events to lapel pins, humor, and coffee mugs shaped and sustained IBM's corporate culture.--Jeffrey R. Yost, author of Making IT Work: A History of the Computer Services Industry