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Brainscripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

Contributor(s): Whitman, Drew Eric (Author)

ISBN: 9780071833608

Publisher: McGraw-Hill Companies

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Pub Date: October 1, 2014

Dewey: 658.8343

LCCN: 2014027054

Lexile Code: 0000

Features: Index, Price on Product, Table of Contents

Target Age Group: NA to NA

Physical Info: 0.50" H x 8.90" L x 5.90" W ( 0.70 lbs) 224 pages

Descriptions, Reviews, etc.

Description: Based on a unique blend of neuroscience and consumer psychology, the newest, most successful strategies for landing the salefrom sales trainer and hypnotist Dr. Direct

Brief description:

Drew Eric Whitman--(a.k.a. "Dr. Direct(TM)")--has been teaching consumer psychology to audiences worldwide for over 30 years. He's created advertising for many of the largest companies in the U.S. and personally sold everything from jewelry, printing, pretzels and pagers, to gym memberships, subscriptions, real estate and mortgages. Author of Cashvertising, his fast-moving, high-content seminars teach audiences how to turn window-shoppers into cash buyers.

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