Description: "How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad? These are the questions answered in this book, a provocative, truth-to-power exposâe of ad agencies' flaws, foibles, and failings-and why they matter to the consumer and to those in the business. Here is a candid, never-before-seen accumulation of real world don'ts and more don'ts, providing myriad valuable cautionary tales of advertising's stupid side"--
Brief description: Jim Morris is an award-winning advertising copywriter and strategist. For 20 years, he has run a thriving freelance business, specializing in taglines and other short-form brand articulations. A former instructor at Columbia College, Jim speaks at MENSA, colleges, and ad agencies, and has been an occasional columnist for Adweek, Brandweek, and Screen. Learn more at www.taglinejim.com.
Review Quotes: "Plentiful research is incorporated, both from within, and from outside of, the advertising sphere, including about how the brain functions. Morris shows how ads contribute to culture, and proclaims a desire to see better ones." -- "Foreword Reviews"