Description:
*Winner - 2026 Maincrest Media in Career *
*Winner - 2024 eLit Silver Award in Self-Help *
*Winner - NABE Pinnacle Achievement Award in Women's Interest *
Do you need help understanding the best way to manage your career? Do you sense a need to change your career direction? Or maybe change is being forced upon you? Not sure how to get to the next step in your career? Want to change jobs, but you're not sure how to do it?
Women go through many transitions in life and career. This book will help you understand the natural cycles of careers and how to maximize yourself at each point. Besides the usual life transitions (having kids, eldercare, etc.), there are changes in the workforce beyond our control. Layoffs and less stability were already a trend well before COVID. This book can help you understand and effectively transition in your career no matter what the reason.
This book will guide you through the phases of your career with advice on what to do at each step of the way. Career expert Paula Brand provides tried and true career management advice that will never go out of date. Even if your career is progressing smoothly, every woman can benefit from implementing these ideas.
Brief description: Paula Battalia Brand is the founder of Brand Career Management, a global career coach, and a LinkedIn expert. She was born and raised in a suburb of New York City, having first picked up the importance of job search skills and resume development from her father, a trailblazer in the world of executive recruiting firms. She holds a master's degree in organizational/industrial psychology and has enjoyed a variety of roles in human resources, workforce development, and career advising. An inspirational leader, Paula is passionate about helping women succeed in their careers. She values working with mid-career and executive women to empower them on their professional journey.Paula and her husband have called Maryland their home for many years while traveling the world, expanding their knowledge of people and places.Find out more about Paula at paulabrand.com and access bonus resources at purple-parachute.com/bonus
Review Quotes:
"This compact and complete career guide could easily be titled "The Busy Woman's Guide to Career Success." It offers up-to-the-minute advice on every aspect of career management, with emphasis on the unique challenges that women face in the job hunt and in the workplace."-Karen James Chopra, LPC, CCC, NCC author of Coaching Career Clients Through Salary and Other Workplace Negotiations
"From the first page, Paula Brand writes extremely compelling and timely guidance for every woman wanting to explore options in today's professional world. As a clinical career counselor and coach, I have written and read countless books, websites, and blogs aimed to help people in career and life transition. Paula's book is truly a must-read for anyone who wants straightforward advice with a clear path forward. This book helps you navigate career questions from a trusted and highly experienced professional.
Paula weaves practical guidance with her personal story, and with unique and insightful words of wisdom, every reader will feel lucky to spend hours with Paula just by diving into her book." -Ilana Tolpin Levitt, mental health counselor, clinical career counselor, and author of What's Mom Still Got to Do With It?
"Written by a woman for women, The Purple Parachute provides the process needed in today's post-COVID world to secure employment. Paula Brand has compiled assessments and activities to help every woman discover her own uniqueness and priorities to guide her toward the best career options.
No one said that securing a new job would be easy, but with this resource, women looking for a new job will find everything they need to put their best foot forward as they pursue a new job.
It's a must-read for every woman of any age." -Hannah Morgan, job search strategist, founder of Career Sherpa.net, and author of The Infographic Resume
"I can say from first-hand experience that my career benefited from the A.S.T.E.R. Career Model shared in The Purple Parachute. Although I am a high achiever and a fast learner, I could not figure out what job direction I wanted. I was trying to do too many things in the wrong order and was just a mess.
I'm delighted that Paula has written The Purple Parachute to help other women in their careers. After reading it and living through the process, I can assure you that the A.S.T.E.R. Career Model works." -Laurie Nederveen, director of program development in the human service industry
"Paula Brand puts her extensive experience as a leading career counselor to work in The Purple Parachute. This book brims with stories of how the women she coached found fulfilling work. Chapters include a variety of exercises and strategies for women who are ready to take a thoughtful approach to re-tooling their careers. From questionnaires to skills analysis, and a personality assessment, this book provides readers with ways to gather the insight and knowledge essential to a successful career transition." -Maggie Rogers, instructional designer