Description: The first multi-year ethnographic work on musical practices in TikTok.
Brief description: Carol Vernallis is Affiliated Researcher in Music at Stanford University and Visiting Professor of Music at University of California, Berkeley. She is author of Experiencing Music Video (2004) and Unruly Media (2013). She is co-editor of The Oxford Handbook of New Audiovisual Aesthetics (2013) and The Oxford Handbook of Sound and Image in Digital Media (2013), and on the editorial board of The Journal of Popular Music Studies.
Review Quotes:
"In the 21st century, musicking doesn't just happen on platforms like Spotify. Musicking TikTok makes the important intervention of considering alternate platforms--namely, the TikTok--as contemporary loci for musical performance. Bermúdez provides frameworks for digital musical ethnography, the analysis of audiovisuality, and theorizing digital personacraft that will prove useful to scholars of TikTok and beyond." --Paula Clare Harper, Assistant Professor in the Department of Music, University of Chicago, USA
"From language and fashion to music and humor, TikTok has revolutionized the way we live our lives. This is no secret to the TikTokers who eagerly approach the platform to forge a sense of identity and belonging. In Musicking TikTok, Bermúdez masterfully unpacks this phenomenon through detailed analyses of how these TikTokers cultivate and perform identity, ultimately creating musical practices that have reverberating effects far beyond social media." --Trevor Boffone is the author of Renegades Digital Dance Cultures from Dubsmash to TikTok "In Musicking TikTok: A Musical Ethnography from a Glocal Austrian Context Juan Bermúdez presents a multi-perspectival ethnography of popular TikTok music focusing on musical practices in digital spaces and on digital stages. The author explores in a very elaborated way the strategies and (virtual) performances of TikTokers becoming experts in developing a TikTok persona. This analysis provides new material for a much better transdisciplinary understanding of the integrity of digital and analogue performances and representations and of its crucial meanings for constructions of musicking and identity today. Therefore, this journey into the glocal worlds of TikTok is a deeply compelling read for interested fans, journalists, teachers, and especially researchers." --Christoph Jacke, Professor of Popular Music and Media, Vice-Director of "C: POP - Transdisciplinary Research Center for Popular Music Cultures and Creative Economies", Paderborn University, Germany "This book demonstrates that ethnomusicology has much to offer the study of digital platforms. With thorough and thoughtful engagement, Bermu´dez shows how core ideas in the discipline can offer a useful roadmap for new questions. The book models a method for examining digital music worlds, in ways that invite future scholarship and prompt classroom conversations." --Byrd McDaniel, Assistant Director of Student Development, Brown University, USA and author of Spectacular Listening: Music and Disability in the Digital Age