Description: From first time candidates to seasoned incumbents of any political party, these are the essential pillars of electoral victory that you must know whether you are running for local, state or federal office. This book takes a deep dive into the essential principles and best practices that one must adhere to in order to help ensure victory in a political campaign, as well as walking the potential candidate through their decision-making process as they consider a run for office. Topics covered in this book include navigating the world of politics, how to decide whether to run in an election, campaign communications and strategy, and more. Whether you are a candidate for school board, mayor, city council, state house, state senate, congress, or even President, the pillars covered in this book will help you win your election.
