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Intersecting Natural Language Processing and FinTech Innovations in Service Marketing

Contributor(s): J Nair, Arjun (Editor), Manohar, Sridhar (Editor), B Limbu, Yam (Editor)

ISBN: 9798369399446

Publisher: IGI Global

Hardcover
$215.00
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Pub Date: April 25, 2025

Dewey: 332.10285

LCCN: 2024055156

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 1.38" H x 11.00" L x 8.50" W ( 3.95 lbs) 550 pages

Descriptions, Reviews, etc.

Description: "This volume delves into the transformative intersection of Natural Language Processing (NLP) generative AI and Financial Technology (FinTech) within the realm of service marketing. It scrutinizes how the amalgamation of advanced NLP techniques with FinTech innovations can revolutionize customer engagement by facilitating highly personalized and intuitive interactions"-- Provided by publisher.

Brief description: Arjun J. Nair is working as a Professor with St. Lawrance College, Ontario, Canada. He has completed a Master of Science degree in Hospitality and Tourism Management from Madurai Kamaraj University, an MBA in Human Resources and Finance Management from the National Institute of Business Management in India, a Bachelor's Degree in Hotel Management from Calicut University in India and a Diploma in Hospitality Management from the American Hotel and Lodging Association in the United States. He holds professional memberships in several organizations, including the International Management Research and Technology Consortium in New York, the International Association of Innovation Professionals, the American Management Association, the National Human Resources Association and the Institute of Research Engineers and Doctors (Senior Member of the Universal Association of Arts and Management Professionals). With over 15 years of practical work experience in a variety of industries, such as education, exporting, hotel food and beverage, restaurant management and management training, he offers expertise in curriculum development, project management, lecturing, tutoring, general management, business administration, business development, staff management and public relations. He is a strategic thinker who has made significant contributions to training and facilitation, business development and the operations and management aspects of various organizations.

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