Strategic Brand Management in the Age of AI and Disruption

Contributor(s): Hussain, Zahid (Editor), Sharipudin, Mohamad-Noor Salehhuddin (Editor), Albattat, Ahmad (Editor)

ISBN: 9798369394625

Publisher: IGI Global

Binding Types:

Paperback

$285.00

Digicover (1-4 copies)

$297.95 (Final Price)

Readerbound (5-99 copies)

$296.75 (100+ copies: $296.00)

List/retail price:

$285.00

Pub Date: February 11, 2025

Dewey: 658.500285

LCCN: 2024055544

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 1.28" H x 10.00" L x 7.00" W ( 2.39 lbs) 636 pages

BISAC Categories:

Descriptions, Reviews, etc.

Description: "This book is an essential guide for navigating the complexities of modern brand management amid technological and market upheavals. This book highlights the pivotal role artificial intelligence plays in reshaping brand strategies and offers a blueprint for leveraging these advancements to achieve business success"--