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Decoding Consumer Behavior Using the Insight Equation and AI Marketing

Contributor(s): J Nair, Arjun (Editor), Manohar, Sridhar (Editor), Mittal, Amit (Editor)

ISBN: 9798369385890

Publisher: IGI Global

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$230.00
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Pub Date: March 26, 2025

Dewey: 658.8342

LCCN: 2024054504

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 0.78" H x 11.00" L x 8.50" W ( 1.94 lbs) 380 pages

Descriptions, Reviews, etc.

Description: "The integration of AI into marketing strategies and the development of the AI marketing matrix have become crucial tools for understanding and decoding consumer behavior. This book is driven by the rationale that understanding this revolution is vital for marketers, businesses and researchers seeking to stay relevant in a rapidly evolving landscape"--

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