Description: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Brief description: Thomas Heinrich Musiolik was born in Strzelce Opolskie (Poland) and grew up in Berlin. He studied International Business and International Management (Marketing and Communication) at the universities of Breda (Netherlands) and Berlin (Germany). He is currently a doctoral student at the Berlin University of the Arts. Thomas Heinrich Musiolik is Editor-in-Chief of the Journal of Future Robot Life and Chair of the Conference on Future Applications of AI, Sensors, and Robotics in Society. He is Lecturer for Digital Brand Management, Digital Experience, Multisensory Experience and Online Communication at German, Swiss, Austrian, South American and Polish universities. He is also expert for the European Commission and reviewer for scientific publishers and journals (for example, Marketing Review St. Gallen) and author of several books and articles in journals specializing in Marketing & Communication. Musiolik is also a scientific ambassador of Brain City Berlin. Since 2011, he has been investigating the functions of the brain and the influence of digital media. The goal of his work is to understand the customer needs and to map these findings in a dynamic model and to integrate them into the digital space, as a fully automated interface. The result would be automated and perfect experiences. He is also researching the societal changes that are emerging in the context of digitization. The aim of his work is to better understand the digitization and its effects on the human brain and make it usable as an benefit for the society. Personally and as a scientist he stands for clear decisions, infectious ideas and the permanent questioning of the status quo.