Description: "This book makes a significant and original contribution to the literature by bridging the gap between service productivity and technology. It presents a holistic view of service productivity, taking into account the social, economic, and environmental factors that affect service operations and delivery"--
Brief description: Dr. Sridhar Manohar currently working In Doctoral Research Center, Chitkara University, completed his doctorate in the area of Services Marketing from VIT Business School, VIT University. He has a Bachelor of Technology and Dual Masters in Business Administration and Organization Psychology. Dr. Sridhar further certified with FDP at IIM-A. He is expertise in Service Marketing, Innovation and Entrepreneurship, Scale Development Process and Multivariate Analytics and interests in teaching Business Analytics, Innovation and Entrepreneurship, Research Methodology and Marketing Management. He has published around 20 research papers that includes Scopus listed and ABDC ranked International Journals like - Society and Business Review, Benchmarking-An International Journal, Electronics Market, Corporate Reputation Review, International Journal of Services and Operations Management, International journal of Business Excellence and presented papers and ideas in numerous international conferences.