Description: In the contemporary digital landscape, marketing has become deeply intertwined with algorithms, data analytics, and artificial intelligence. As brands increasingly rely on automated systems to understand, predict, and influence consumer behavior, the boundaries between personalization and surveillance have blurred. This transformation is redefining the nature of marketing: from a discipline centered on persuasion and relationship-building to one shaped by algorithmic decision-making and data-driven control. Surveillance, Trust, and the New Politics of Digital Marketing critically explores how power, ethics, and trust are being reconfigured in the age of algorithmic marketing. This book offers a multidisciplinary perspective that bridges marketing, communication, sociology, and technology studies to understand how digital platforms, AI, and big data are reshaping market interactions and consumer identities. Covering topics such as cinematic storytelling, the privacy-personalization paradox, and extension acceptance, this book is an excellent academic resource for graduate and doctoral students, researchers, digital strategists, content creators, data analysts, business leaders, and more.
Brief description: Sara Santos is an Assistant Professor at the University of Aberta of Portugal. She holds a PhD in Management and Business Studies (Marketing and Strategy) from the University of Porto, a master's degree in Marketing and a degree in Organizational Communication. She participated in several research projects and studies. She is also an integrated researcher at CISeD - Centro de Estudos em Serviços Digitais, Instituto Politécnico de Viseu. Her research areas are digital marketing, advertising, and social media.