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Marketing Strategies for the Internationalization of Businesses and Brands

Contributor(s): Teixeira, Sandrina Francisca (Editor), Remondes, Jorge (Editor), Zelaya, Sandra (Editor)

ISBN: 9798337317885

Publisher: IGI Global

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$210.00
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Pub Date: July 31, 2025

Dewey: 658.84

LCCN: 2025011208

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 1.01" H x 10.00" L x 7.00" W ( 1.91 lbs) 504 pages

Descriptions, Reviews, etc.

Description: "This book aims to fill a significant gap in international marketing, offering a relevant analysis for professionals and academics seeking a scientific and well-founded understanding of the subject"-- Provided by publisher.

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