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Brand Creation and Management in the Phygital Era

Contributor(s): Djakeli, Kakhaber (Editor)

ISBN: 9798337309491

Publisher: IGI Global

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$230.00
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Pub Date: May 29, 2025

Dewey: 658.827

LCCN: 2025004249

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 1.23" H x 10.00" L x 7.00" W ( 2.29 lbs) 608 pages

Descriptions, Reviews, etc.

Description: "This book contains formulas for brand development in a timeframe, when the physicality of marketing is a negative feature, and strategic brand management, desires a well-balanced synergy of physical and digital activities"-- Provided by publisher.

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