Description:
Unchecked ambition. Breakneck innovation. But at what human cost?
For years, Tesla has promoted a bold vision of automated driving--one that captured global attention, reshaped public expectations, and helped propel Elon Musk to extraordinary prominence. In Elon Take the Wheel, journalist Edward Niedermeyer explores the public debate surrounding Tesla's driver-assistance systems and the sweeping claims that have shaped the company's place in technology, culture, and the marketplace.
Drawing on nearly a decade of research and firsthand interviews with Tesla insiders and automation experts, Niedermeyer unpacks the real-world science behind self-driving technology. As the debate over automated driving has intensified--and as courts, regulators, and federal investigators grapple with the human cost of high-visibility automation incidents--he exposes the widening gaps between public perception, corporate messaging, and the still-developing reality of automated driving.
Connecting the dots between mounting fatal crashes, gaps in oversight, and the competing narratives surrounding Musk's public claims, this book takes a deep dive into:
How nearly a decade of "Full Self-Driving" promises has collided with real-world technical limits--even as rival companies expand driverless operations across major cities
The failure of American institutions (government regulators, financial markets, and the media) to fully confront the human and financial risks posed by one of the decade's most disruptive technologies
How high-profile crashes, federal reviews, and uneven global deployment have revealed the tension between public expectations and the current limits of driver-assistance systems
Timely, thought-provoking, and rigorously sourced, Elon Take the Wheel invites listeners to reconsider what automated driving promises, what it obscures, and what it means for the future of mobility.
Brief description:
Edward Niedermeyer has established himself as a leading chronicler and critic of the struggles and bailouts of GM and Chrysler. More recently he has focused on the collision between the auto industry and high tech sector, and the reinvention of the automobile. His work on automotive topics has been featured in the New York Times, Wall Street Journal, BloombergView, The Daily Beast, The Verge, and elsewhere. He is the cohost of The Autonocast, a podcast about the future of mobility; a consulting producer of the major documentary film Musk; and the program director for the Ride AI Summit.