Description: In this book, Mark Ward Sr. combines ethnographic and autoethnographic research to identify and analyze white evangelicals' distinctive speech code and to illumine the complexities of conservative white evangelical culture with an insider's critical yet balanced eye.
Brief description: Mark Ward Sr. is Professor of Communication at the University of Houston - Victoria and serves on the Executive Council of the Religious Communication Association (RCA) and the Editorial Board of The Journal of Communication and Religion. His books include Deadly Documents: Organizational Discourse, Technical Communication, and the Holocaust (2014); Organizational Communication: Theory, Research, and Practice (2015); The Electronic Church in the Digital Age: Cultural Impacts of Evangelical Mass Media, Vol. 1 & 2 (2016); The Lord's Radio: Gospel Music Broadcasting and the Making of Evangelical Culture, 1920-1960 (2017), God Talk: The Problem of Divine-Human Communication (2022), and Inside Evangelicalism: The Culture of Conservative White Christianity (Lexington Books, 2025).
Review Quotes: "The author provides a fascinating insider's perspective of an under-researched and often misunderstood faith community. Academically rigorous and rich with vivid detail, this autoethnographic study offers key insights for scholars, teachers, and students of communication and media studies, particularly religious and organizational communication." --Janie M. Harden Fritz, Duquesne University