Description: How did the start-up dating app CLikD quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career? Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this book will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring international companies and organizations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to promote a company's success in the future. From Ammon Zeus to Aircall, the Guardian to Spotify, Fundamentals of Marketing highlights up and coming start-up businesses as well as household names, discussing the real-life marketing dilemmas they have faced and discovering how they navigated their way to a positive outcome.
Brief description: Dennis Kleinman has been narrating audiobooks since 2013 and has at least forty titles to his credit. His career began with a biography of a British general, Sir David Fraser, and then transitioned into a series of period romance audiobooks, which opened up his creative approaches and choices to the characters that he brought to life. His body of work includes drama and mysteries, coupled with fan fiction and adventure. Adding to his resume is a three-part audiobook series covering espionage across Eastern Europe, in the Birth of an Assassin series, as well as the in-depth exploration of a family's heritage in Out of The Shoebox. Dennis worked with Douglass Davies on his novel Steinburg-a work about international political intrigue, which allowed Dennis the artistic freedom to explore his own European origins and early family history. Working with Ed Renehan of New Street Nautical Audio, Dennis has narrated half a dozen nautical themed audiobooks, including Desperate Voyage, the account of Donald Crowhurst's attempt to sail in a round the world yacht race in 1968. Dennis has worked on South African themed works that include The Lion Seeker, about early Jewish settlement and emigration to South Africa. He narrated and brought many characters to life in The Zebra Affaire, set in 1976 apartheid South Africa. Dennis adopts the various South African accents in an authentic, meaningful, and sensitive way, allowing his own South African roots to flow through the narration. Dennis was born in Cape Town, South Africa, and emigrated to the United States in 1980 after completing his Bachelor of Arts degree at the University of Cape Town. He lives with his family in Los Angeles.