Description: Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.
Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.Brief description: Kyle Tait is a professionally trained voice actor and narrator in Atlanta, Georgia. His first brush with a microphone came in sports radio, calling baseball in the Atlanta Braves' organization. To pass the time in the off-season, he started voicing audiobooks, and a few years later he left baseball and went into narration full-time. Now his voice can be heard on a variety of audiobook and corporate voice-over outlets worldwide. When not in the studio, Tait can still be found moonlighting in the sports world, calling football, basketball, baseball, and softball on a variety of TV and radio outlets. He's also a studio host with IMG College, anchoring football and basketball broadcasts for schools like TCU, UConn, and Arizona.