Description: Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audio book you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps: - First, learn the basics necessary to get customers to know, like, and trust you more. - Next, master the essential Duct Tape System components to get your customers to contact and refer you more. - Finally, really get on a roll by discovering what really works and tuning your business to doing more of it. This audio book provides proven, yet elegantly simple tools to help you grow your small business.
Brief description: John Jantsch has owned a business for almost three decades, observing and documenting the entrepreneurial experience through his own unique story. He is the bestselling author of Duct Tape Marketing, The Referral Engine, and more. His books have been translated into ten languages, and his writing has appeared in Inc., Entrepreneur, and Southwest: The Magazine.
Review Quotes:
"This book is just like its namesake--Duct Tape--it's good, incredibly smart, amazingly practical, and immensely sticky stuff. You can begin to put it to use immediately."
--Michael Gerber, author of The E-Myth Revisited "Michael Gerber, author of The E-Myth Revisited"