Description: Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the tenth anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service. During the last twenty-five years, thousands of professionals from more than thirty-five countries and more than forty industries have attended business programs at Disney Institute and learned how to adapt the Disney approach for their own organizations.
Brief description: The Disney Institute is the professional development and external training arm of The Walt Disney Company. The company showcases "the business behind the magic" through seminars, workshops, and presentations, as well as programs for professionals from many different industries, including healthcare, aerospace/aviation, government/military, food/beverage, and retail.