Description:
This book sheds light on various modes and dimensions of the linguistic landscape to fulfill diverse functions, transcending sociolinguistics to integrate with urban public image theory. This integration shapes city images and embodies the personalized innovative spirit and humane warmth of international metropolises. This book also applies urban branding theory, together with case analysis and fieldwork methods to study how Shanghai's image as an international metropolis is established through linguistic landscapes in public places by exploring it's commercial and tourism-cultural values. This book could serve as a useful reference to researchers and professional readers interested in sociolinguistics, urban branding, urban planning, tourism as well as art design.