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Influence

Contributor(s): McCorquodale, Sara (Author)

ISBN: 9789573288978

Publisher: Yuan Liu

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$42.00
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Pub Date: October 29, 2020

Lexile Code: 0000

Target Age Group: NA to NA

Physical Info: 0.61" H x 8.21" L x 5.81" W ( 0.92 lbs) pages

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Description: An overview of the Internet celebrity economy for business people, revealing the mystery of the operation of the Internet celebrity! Internet celebrities are one of the most stimulating and destructive emerging industries. The entire industry is expected to reach 400 billion Taiwan dollars in 2020. Many companies want to incorporate Internet celebrities into their digital development strategies, but most of them do not understand how this sudden industry works. Even though the business content of the Internet celebrity economy is a mystery to many people, brands and brokerage companies have begun to circle around these content creators. Sarah McCorkdale is the authority most familiar with Internet celebrity issues in the UK.

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