Measuring Exposure and Attention to Media and Communication: Solutions to Wicked Problems

Description: This book is the first that gives a complete overview of a topic crucial for media and communication studies, including theoretical foundations, practical applications in the field, and a toolbox with all measures and their characteristics.

Brief description: Peter Neijens is an Honorary Fellow and Emeritus Professor at ASCoR. He held the Chair in Media and Persuasion at the University of Amsterdam until 2019. His research focuses on persuasive communication, in particular media use and effects in advertising and public opinion.

Review Quotes: This book will be an invaluable resource for training graduate students and for exploring research design alternatives by faculty and industry researchers in communication, media psychology, and allied fields.
Michael Slater, Social and Behavioral Sciences Distinguished Professor School of Communication, The Ohio State University, USA

I am confident that this book will provide an excellent resource for many, from students to experienced experts in the field, and that it will instill much-needed future discussions and research on the conceptualization and measurement of this core construct.
Veronika Karnowski, Chair of Media Communication, Chemnitz University of Technology, Germany