Description: It uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including case studies of the main media industries/ professions: television, journalism, social media entertainment, advertising/public relations, digital games and music. It features 35 authoritative essays.
Brief description: Mark Deuze is Professor of Media Studies and Director of Graduate Studies at the University of Amsterdam's Department of Media Studies. Publications of his work include over ninety papers in academic journals, as well as nine books. Mark is also the bass player and singer of post-grunge band Skinflower. Twitter: @markdeuze.
Review Quotes: "In a media world that -- by its nature -- revolves around fast-paced change, this book supplies perspectives to those seeking breadth and depth of occupational opportunities. Simultaneously, it also shows the volatility and complexity of an industry in constant flux."
Martin J. Riedl, University of Texas at Austin, in International Journal on Media Management, 2019
Rosalind Gill, co-author of Gender and Creative Labour (2015) and co-editor of Theorizing Cultural Work (2013), Professor of Cultural and Social Analysis at City University of London, UK "The media industry is changing profoundly, and scholarship needs to evolve in step. This book provides reflective and comprehensive analysis of how social, economic and above all technological forces are transforming the media industry, what this means for the professionals working in it. An invaluable injection of critical analysis in an era where the pace of change is leaving many familiar concepts and constructs outdated."
Lucy Küng, author of Going Digital (2017) and Strategic Management in the Media (2016), Google Digital News Senior Research Fellow, Reuters Institute, Oxford University and Professor of Media Innovation at the University of Oslo "This deftly edited collection provides a comprehensive look at how production, practices, and professions in the media have changed under the sway of the powerful information and communication technology sector. The lively and engaging essays will appeal to folks working in the biz as well as to students thinking about a career in the media. This is an exemplary collection of new and original work on the state of the media industries, what it takes to become a media maker, and what it takes out of you."
Richard Maxwell, editor of The Routledge Companion to Labor and Media (2015), Professor and Chair of Media Studies at Queens College, City University of New York "The explosion of production studies in the last decade are finally wrangled into a coherent course of study. Making Media enables students to see media industries from a variety of scales, allowing both comparative analysis and roads for in-depth case study research. Looking for a career in the media industries cannot escape critical reflection if students have this well-organized collection at hand."
Vicki Mayer, author of Below the Line (2011) and Almost Hollywood, Nearly New Orleans (2017), Louise Riggio and Carnegie Professor of Social Innovation and Entrepreneurship at Tulane University "The media environment is complex and ever-changing, giving rise to new forms and industries, and reconfiguring older ones. It is more important than ever for scholars and students of media to keep pace with how, where and by whom media gets made; and how what counts as both 'media' and 'production' are changing. Richly populated with insights from a high quality, international group of established experts and rising stars, this book is an excellent field guide to contemporary and emerging media production studies."
Jean Burgess, co-author of YouTube: Online Video and Participatory Culture (2018), Professor of Digital Media Studies and Director of the Digital Media Research Centre at the Queensland University of Technology in Brisbane, Australia--Rosalind Gill, co-author of Gender and Creative Labour (2015) and co-editor of Theorizing Cultural Work (2013), Professor of Cultural and Social Analysis at City University of London, UK.