Description:
The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities.
- The world around us is changing rapidly. There is now more pressure on established companies to innovate.
- The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time.
- The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business.
- The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.
Review Quotes: Established companies need to innovate or risk losing market share. This book provides a great playbook that managers can use to learn about lean startup methods and apply them within their company. It is a must read for any executive thinking about creating an innovation ecosystem within their business.--Klaus Wagner, CEO at Josera Petfood GmbH & Co. KG.