Lois Logos: How to Brand with Big Idea Logos

Description: George Lois, of Lois Logos, showcases his logos with his own comments on why they work.

Review Quotes: George Lois's brain needs to be studied by scientists. He's contributed to the development of so many iconic brands.
- Pharrell Williams

"Many significant and great minds today worship at the Church of George Lois."
- The Huffington Post

The "Lois Logos" book is truly the best effort so far of George Lois. This book is instructive for today's creative's. What can I say, great commentary with an outstanding selection of colorful imagery to support the observations of George.
- The Advertising Show

"The legendary art director released his 11th book, Lois Logos, a rapid-fire retrospective of the best logos and identity designs from his career."
- Fastcodesign.com