Description:
A practical guide to building strong online brands using digital tools, AI, data and social media. It offers clear strategies, insights and case studies to help marketers and businesses succeed in today's fast-changing digital world.
Brief description: Dr Gaurav Sood, is the Founder and Chief Evangelist of HYPE Brand Consultancy, Professor of Marketing, consultant, researcher, educator, speaker, columnist and author with over three decades of experience in building strong brands. He is the author of best-selling books: Digital Marketing and Advertising (2024), Fake News: Spot It, Stop It (2023) and Troll-Proof Branding in the Age of Doppelgänger (2022).Learn more at www.gauravsood.in